Instalments across 3 months were studied in the previous comparison and today we’ll be doubling up to the popular 6 month loans niche. There is a heavy overlap across each, but there are less overall options when stepping up. It is however a much more competitive space to be operating in due to the instalment heavyweight brands Lending Stream and Sunny who each advertise on TV. Some further brands competing well in 2019 are One Stop Money Shop and Uncle Buck. Some big news recently coming to light was the closure of Enova’s Pounds to Pocket. This has been merged with On Stride Financial that has at least taken on Pocket’s 6m starting point.
Lending Stream was the first major brand to carve out the 6 month loans sector. They had originally offered a payday term, but were savvy to change direction when most lenders piled on short term. In time they’d of course be joined by an army of monthly firms who adapted when industry capping came into force. Stream’s main rival is Sunny. These have been the dominant forces in recent years, investing lots of money on brand promotion both online and through TV ads. The most popular sites don’t however tend to offer up the most competitive rates. Smart-Pig was the only high profile company to rank within the top 5 subprime deals below.