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CashFlex Loans | www.cashflex.co.uk Reviews

CashFlex Loans


CashFlex is the flagship brand of Chester’s Digitonomy Ltd who were formed in 2013. The founder (Tim Moss) created Digitonomy following his career at MoneySuperMarket where he was the head of credit cards, loans and debt. This is certainly one of the best environments to come from to launch a successful start-up. There are 3 owned loan sites performing very well in the sector, but this is the most popular release based on current web traffic stats. This company that is mostly searched as Cash Flex receives heavy promotion in Google and they have an impressive social media following. The launch only came in late 2014 and yet they have already surpassed power brands like CashLady.


Brand: CashFlex (aka: Cash Flex).
Company: Digitonomy Ltd.
Founder: Tim Moss.
Launched: 2014.
Licence: 690249.
Offers: Loan matching for Instalment, personal.
Opening Hours: Monday to Friday (7.30am-5.30pm).
Other Projects: Discussed further below.
Reloan Payouts: NA.
Web: www.cashflex.co.uk.


Address: The Steam Mill Business Centre, Steam Mill Street, Chester, CH3 5AN.
Email: Form only.
Phone: No phone number.


Alexa Rank (Local): #48,640.
Facebook Page: 18,900+.


£27.12 /£300 (3m) (Ave/Exc).
£48.48 /£300 (6m) (Exc).
£134.16 /£300 (6m) (Ave).
£46.40 /£1000 (12m) (Exc).
£236.72 /£1000 (12m) (Ave).

= All rates are variable.


Amounts: £100 to £5000 (new applicants).
Amounts: As above (when reloaning).
Amount Selections: £100 increments.
Late Payment Fee: NA.
Terms: 3 to 36 months.

*Rates shown as Ave = Average and Exc = Excellent. The specs will vary depending on lender matching. It is not clear which providers are used, but the quantity is believed to sit close to 40.

Service Pros…

CashFlex’s site is one of the most stylish creations on the market, fully secure and backed up by a free eligibility analysis tool called FastCheck. Decisions are speedy with an average noted decision time of just 39 seconds. The available sums and terms are extensive and they claim to successfully refer 80% of their applicants. They also have a good feedback score on Feefo at 97% from more than 320 reviews. The traffic performance of www.cashflex.co.uk has been remarkable for a company that only popped up in late 2014. Their Alexa rank sits on a similar par to the lender Peachy that gives an idea of just how well they are performing in 2018.

Service Cons…

No data on the lending panel is displayed. On one of the owner’s alternative sites a reference to 40 prices being fetched is likely matched here. We’d expect this to include many of the established sector brands such as QuickQuid, Sunny, Wonga etc. CashFlex’s representative examples as shown above are unrealistic for any subprime firms like that though. You’d need top notch credit and we aren’t even aware of anyone who’d charge £27.12 per £300 over 3 months. The higher priced example provided over a year at £236.72 per £1000 can at least be tied in with the guarantor lender Amigo. Other than the accuracy of the rates, they seem to be getting most things right.

Trading Names…

There are various trading names listed on Digitonomy’s FCA page. Some of which are active and others have either closed or not been followed up on. CashFlex’s performance is the best of the bunch, but there are 2 other high flying loan sites noting Little Loans (Little-Loans.com) that is followed by Clever Loans (Clever-Loans.com). Some of the now closed projects that we checked up on now redirect to Clever. Outside of personal lending, they have been progressing well with Business Comparison (at BusinessComparison.com). There has as noted been some closures, but there are some newcomers noted on the corporate site that will be coming soon. This includes Comparison Hub, Thimbl and Top 10 Credit Cards.

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