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CashFloat Loans | www.cashfloat.co.uk Reviews

CashFloat Loans


CashFloat is the central lending arm of Western Circle Ltd active both locally and in Spain. The London-based owner that was established in 2011 also operates as Payday Loans Net, PeraLoans (also in Spain) and Quick Loans Express. Western is a modest operation, having helped 20,000 people, but their main company has still emerged as a top 10 payday loan brand in just the space of a few years. Instalment terms are also now targeted, but much of their business is made up in the payday sector thanks to CashFloat’s impressive search engine rankings in this niche. The owner’s other projects haven’t enjoyed the same search traction, although newly formed PDNet is expected to progress well in 2018.


Brand: CashFloat (aka: Cash Float).
Company: Western Circle Ltd.
Founder: Robert Gersohn.
Launched: 2014.
Licence: 714479.
Offers: Instalment, payday.
Opening Hours: Monday to Friday (9am-5.30pm).
Other Projects: Payday Loans Net, PeraLoans, Quick Loans Express.
Web: www.cashfloat.co.uk.


Address: 2a Highfield Avenue, London, NW11 9ET.
Email: client-service@cashfloat.co.uk.
Phone: 0203 757 1933.


Alexa Rank (Local): #52,946.
Facebook Page: 200+.


£48 /£200 (30d).
£143.70 /£300 (3m).


Amounts: £200 to £500 (new applicants).
Amounts: £1100 max (when reloaning).
Amount Selections: £50 increments.
Late Payment Fee: £15.
Terms: 1 to 4 months.

*Whilst the repayment range is 1 to 4 months, only select options become available depending on how much funding is requested. According to their calculator, the options run as £200-£250 (1-2m), £300 (1-3m), £350-£450 (2-3m), £500-£600 (2-4m), £650-£850 (3-4m) and £900+ (4m).

Service Pros…

Somewhat run-of-the-mill when factoring such things as monthly pricing, opening times, repayment terms etc. The pricing does however improve when you spread the cost over a few months. This company is also popular on the web and can rival many of the big hitters for those high ranking positions in Google. CashFloat’s reviews are supportive on Reviews.co.uk where they score at 96% from 320+ feedback whilst Review Centre isn’t too bad at 84% from 80+. Their support team does attract high praise and the acceptance rates do appear to be high. The content itself on the site is thorough. They tend to push out their blog submissions quite frequently and are active on social media.

Service Cons…

This company does appear to be make up the most ground in the payday sector. An issue with going monthly is that the minimum borrowing sum sits high at £200 and this is priced to meet the cap. It would also be ideal for any repayment between 1 and 4 to be selectable regardless of the amount requested. When reloaning at £1000 you’d for instance be forced on 4 months. There is no chance of weekend funding here that you can find elsewhere. It is good to see the consistent effort in keeping the site content fresh, but they do go a little overkill at times with keyword targeting and general topic blog submissions.

Similar Lenders Like CashFloat…

The high starting figure of £200 was noted above that isn’t ideal when borrowing over a month. Most rivals in contrast tend to begin at £80 or £100. The UK’s most popular lenders (Wonga and QuickQuid) each stand out for coming in low at just £50. There are various alternatives to look to when more term flexibility is in demand. One such example would be Peachy who enable any month between 1 and 12 to be picked out. Loan companies that share a similar level of popularity (based on Alexa data) would include Cash Asap, Mr Lender, Oakam and WizzCash. Both Cash Asap and Mr Lender each stand out here for 7/7 payouts.

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