About CashFloat Loans

CashFloat is the central lending arm of Western Circle Ltd that is also active in Spain (via www.cashfloat.es) as well as the UK. There is a cluster of other brands controlled by Western Circle. This has however remained quite a small financial group that has helped just over 40,000 people across their roster of sites. CashFloat’s popularity has been boosted considerably by their impressive search engine rankings that have been held for some time now. They are for instance ranked on the first page of Google for the major “Payday Loans” term that is impressive considering that they only launched back in 2014. In this particular sector they now in fact rank #1 as a result of key competitor closures.

CashFloat’s service does come with its limitations. The smallest loan sum that you can borrow is £200 that is quite a chunky amount for new applicants to repay with interest added. They are also only open during working days only. Terms do extend to 4 months here, but there are restrictions in place that are: £200-£250 (1-2m), £300 (1-3m), £350-£450 (2-3m), £500-£600 (2-4m), £650-£850 (3-4m) and £900+ (4m). Their 3 month price at £143.70 per £300 is quite competitive and they have historically been known for high acceptance rates. Their feedback on Reviews.co.uk also scores well at 97% from more than 600 reviewers. From glancing over, praise is often directed at their customer support team.

Company Details

Address: 2a Highfield Avenue, London, NW11 9ET

Brand: CashFloat (aka: Cash Float)

Company: Western Circle Ltd

Contact (📧): client-service@cashfloat.co.uk

Contact (☎): 0203 757 1933

FCA Licence: 714479

Launched: 2014

Niche: Payday, instalment

Opening Hours: Mon/Fri (9am-5.30pm)

Related Brands: Payday Loans Net, Pera Loans, Quick Loans Express

Site Address: www.cashfloat.co.uk

Site Rank (Alexa.com Global): #498,488

Product Specs

Amounts Available: £200 to £500 (£1100 on reloans)

Late Payment Fee: £15

Login Provided: Yes

Pricing: £48 /£200 (1m) & £143.70 /£300 (3m)

Repayment Terms: 1 to 4 months

Review Feedback

Feefo: Not listed

Reviews: 97% (600+ count)

Trustpilot: 74% (80+ count)

Rivals & Similar Lenders Like CashFloat

CashFloat’s site has recently took the #1 ranking spot in the payday loan sector. Business will have been booming since key rivals including 247Moneybox, PiggBank and QuickQuid all crumbled in late 2019. As it stands, Ferratum sits closest on their tail. Ferratum are similar in targeting the same 1 to 4 month pay period. One of Float’s limitations is that they do only operate between Monday and Friday. There are various competitors that do extend to 7/7 such as Mr Lender and MyJar. Of these, MyJar is a good flexible alternative offering a 3 to 24 month term spread. Western’s other projects for reference are generally matched on specs, but they’re much less popular. Pera’s costs are a little cheaper, but they require 23+ applicants and are Alexa unranked.

Last Check @ www.cashfloat.co.uk: February 13th, 2020