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CashLady Loans | www.cashlady.com Reviews

CashLady Loans


CashLady is arguably the most recognisable broker brand. Their rise to fame was however guided by notoriety surrounding the Kerry Katona media storm. The Atomic Kitten singer was naturally not seen as a good fit to become the face of a payday loan company in light of her bankruptcy. This contract of course came to an abrupt end when she would file for a second time. The company launch went ahead in 2011 through www.cashlady.co.uk. They however later switched to operate from the (.com) extension. Money Gap Ltd who were previously known as PDB UK Ltd have been savvy to take the plunge into TV advertising. They did this through this project and another called KwikCash.


Brand: CashLady (aka: Cash Lady).
Company: Money Gap Ltd.
Founder: Avner Brodsky and Michal Brodsky.
Launched: 2011.
Licence: 726151.
Offers: Loan matching for Payday, Instalment.
Opening Hours: Monday to Friday (9am-5pm).
Other Projects: Discussed further below.
Reloan Payouts: NA.
Web: www.cashlady.com.


Address: 14 Grays Inn Rd, London, WC1X 8HN.
Email: customer.support@cashlady.com.
Phone: 0808 164 1244.


Alexa Rank (Local): #62,643.
Facebook Page: 1980+.


£24 /£100 (30d).
£154.20 /£300 (3m).
£295.92 /£300 (6m).

= All rates are variable.


Amounts: £80 to £1000 (new applicants).
Amounts: £1500 (when reloaning).
Amount Selections: NA (amount is typed in).
Late Payment Fee: NA.
Terms: 1 to 6 months.

*Accessible amounts and costs depend on who is matched. They are a little vague on their own displayed sums. You need to type this in where there is a notice to enter between £80 and £1000. In the content area they then add that £1500 may be possible with some partners. Some of the named lenders they use of course offer higher amounts and terms, but they prefer to stick with their own set specs. We have titled them as they brand themselves. They do however use spacing in the logo.

Service Pros…

When you apply for CashLady loans you have a fair idea of where you’ll be sent due to their transparency on lending partners. Money Gap’s corporate site has badges for Mr Lender, MyJar, PaydayUK (now closed), Pounds to Pocket, Swift Sterling and Wonga. On the featured site they also mention the likes of Ferratum, Lending Stream, Sunny and WageDayAdvance. Matching is therefore ran on most of the established payday and instalment loan providers. The owner is trusted and highly skilled in loan matching. They claim to generate over 15,000 leads every week. All applications are securely processed and they provide plenty of thorough information on the service that they provide.

Service Cons…

Using Kerry Katona was a bad move and did the industry no favours. Mistakes of course happen and since this time they have steered clear of controversy. Adding a payment calculator would be handy and more clearer details on the amounts, terms etc would help since on some pages they note different things. As an example, their title tag still shows £80 to £500. Naming the partners is a positive move, but when you see these there isn’t much in the way of new or niche brands. Instead they use the biggest providers who applicants may have already used or been declined from. Their feedback score on Reviews.co.uk is 78% that would ideally be higher.

Trading Names…

The owner has opted to streamline their operation with just this central featured firm and KwikCash being active. There was a time when they used a wide range of sites. Some historic projects include 12 Month Loans, Flex Credit, KwikPayday, MyPayday and Payday Direct. One of their big early releases was Payday Bank that itself was closed. It has made sense for them to focus on the pair only. The investment in TV ad campaigning and web promotion has boosted their chances of establishing themselves as the UK’s biggest broker. They have however lost out more recently to Digitonomy Ltd who are leading the charge with CashFlex plus 2 other projects (Clever & Little) sit nearby on traffic.

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