CashLady is the UK’s most recognisable loan broker brand (they are often also titled as Cash Lady). This is flagship product of Money Gap (was PDB UK) that has been trading since 2011. The team behind the project are Israelis Avner Brodsky and Michal Brodsky who started out in 2008. All of their early projects have now closed noting the likes of Flex Credit, KwikPayday, MyPayday, Payday Bank and Payday Direct. Collectively, more than 3 million people have been matched with a loan and they process 30,000+ applications monthly. CashLady’s supporting active brands are ILoans and KwikCash. It is however www.cashlady.com that continues to generate the bulk of business within the group.
CashLady’s mainstream success has benefited greatly from savvy promotion, yet also through notoriety. This is the only known broker to have invested in TV advertising. They have done this here and also at KwikCash although on that side the ads were always shown in the mornings and so there weren’t many eyes on them. The ads here did have the visibility, but it was the choice of mascot that brings us to the notoriety. It was understandably seen as a highly irresponsible move to use Kerry Katona to front a payday loan company (based on her past bankruptcy). Ties were eventually split when the Atomic Kitten singer was made bankrupt for a second time.
The media naturally attacked, but this controversy actually worked out well since the attention and incoming site links only helped to build the site’s authority that has resulted in improved search engine visibility. Current performance sees a UK Alexa rank of #89,468. Good rankings have always been consistent on past checks. On Facebook they have just under 2000 fans. Monthly-only was initially pitched, but they now cater 1 to 12 months. Note: You’ll need to type in between £80 and £200 for 1 and 2 months to show up on the form. They secure applications and provide thorough information. There are many lenders partnered. A few examples include Ferratum, Lending Stream, Mr Lender, MyJar, Sunny, Swift Sterling etc.
Address: 14 Grays Inn Rd, London, WC1X 8HN
Brand: CashLady (aka: Cash Lady)
Company: Money Gap Ltd
Contact (📧): firstname.lastname@example.org
Contact (☎): 0808 164 1244
FCA Licence: 726151
Niche: Loan broker for payday, instalment
Opening Hours: Mon/Fri (9am-5pm)
Related Brands: ILoans, KwikCash
Site Address: www.cashlady.com
Site Rank (Alexa UK): #89,468
Amounts Available: £80 to £1000 (£1500 on reloans)
Late Payment Fee: Set by lender
Login Provided: No
Pricing: Set by lender. Variable. Representative 1272% APR
Repayment Terms: 1 to 12 months
Feefo: Not listed
Reviews: 85% (1190+ count)
Trustpilot: Less than 10 feedback
Rivals & Similar Brokers Like CashLady
This is the most recognisable broker brand that most people are familiar with through ads/media. They aren’t however commanding the level of market share that would have been expected when running data checks. There was plenty of lead gen sites targeting similar terms that had higher Alexa ranks. Some examples include Light Finance, Little Loans, New Horizons, Ocean Finance and Swift Money. LoanPig are also higher. They are noteworthy in catering the exact same 1 to 12 month term range. CashPanda had the closest matched traffic stats. There are few distinguishable features across all such sites since they operate the same way in sending you across to what are often very similar lender panels.
Last Check @ www.cashlady.com: June 29th, 2019
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