About Castle Finance Direct
Castle Finance Direct is a family run business led by Anthony Clayton. They have been in business since 2003, although www.castlefinancedirect.co.uk has been live since 2004. This is their only active company. There have however been various past projects across other licenses noting Apple Tree Loans, Red Lion Finance and Wentworth Direct Finance. Wentworth in particular was well known having received press and a heavy fine for misleading customers with a premium rate phone line. No such calls are taken at Castle’s site, but a controversial £79 admin fee awaits. This charge is added alongside the pricing example at the bottom of the page, but otherwise you’d need to view their terms and conditions page to see this.
When we originally profiled this company they were ranking locally at just under 100k. Today they are unranked locally with their global rank sitting at 7.8 million and so they have been struggling for views. It isn’t quite clear how they managed to become so popular in the first place as they didn’t advertise much online. As we’re aware, they had been added on the back-end of lender application declines where you’d be passed on here. This is where people mistakenly rushed through and added their bank details only to find out soon enough that they’d been charged for the service. This may have worked back then, but this loophole looks to have now fully closed.
The site is essentially built for lead generation alone… with the application form jumping out at you when you reach the homepage. Headlines like blacklisted, CCJs, defaults, poor credit etc are bound to attract clicks, but it doesn’t make sense that they’d then note a low representative APR of 32% APR (variable range of 20% to 70%). This would only really make sense if their main partners were guarantor lenders. The specs noted are £300 to £15,000 across 12 to 60 months, but not much else is disclosed. The admin fee is required, but you’ll be entitled to a refund minus £5 if you don’t receive a loan within 6 months.
Address: Office 261, 51 Pinfold Street, Birmingham, B2 4AY
Brand: Castle Finance Direct (aka: CastleFinanceDirect)
Company: Castle Finance Direct Ltd
Contact (📧): firstname.lastname@example.org
Contact (☎): No phone number
FCA Licence: 719209
Niche: Loan broker for personal
Opening Hours: Not disclosed
Related Brands: Non
Site Address: www.castlefinancedirect.co.uk
Site Rank (Alexa UK): Unranked | 7.8m (global)
Amounts Available: £300 to £15,000
Late Payment Fee: Set by lender. There is a £79 broker fee
Login Provided: No
Pricing: Set by lender. Variable. Representative 32% APR
Repayment Terms: 12 to 60 months
Feefo: Not listed
Reviews: Not listed
Trustpilot: 35% (40+ count)
Rivals & Similar Brokers Like Castle Finance Direct
It’s rare to find fee-charging sites like Castle Finance Direct around these days. They have either closed up shop or you are dealing with a cloned firm. The FCA had a crackdown imposing stricter regulations back in 2014 that was a year when they had acted after receiving 13,000+ complaints on fees. We’d never recommend using any kind of service that imposes charges regardless of their matching success rate. You have to remember that companies like this are already earning commissions for loan matching and so there is no need for them to charge extra. We’d personally also avoid obvious lead captures where little information is presented on the company background, product being pitched etc.
Last Check @ www.castlefinancedirect.co.uk: June 29th, 2019
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