Everyday delivers large unsecured bad credit loans through a retail estate of 55 branches. Their valued industry experience and major high street presence has helped them to remain one of the industry heavyweights as time has passed. Arbuthnot’s Secure Trust Bank had been the brand owner, but they were sold on to Non-Standard Finance that was back in 2015. TrustTwo was included in the deal and more recently NSF boosted their guarantor credentials with the acquisition of George Banco. Everyday’s customer base sits at just over 45,000. This may not sound all that high, but you have to remember that each contract can be substantial, with funds as high as £15,000 up for grabs here.
Brand: Everyday Loans (aka: EDL, EverydayLoans).
Company: Everyday Lending Ltd (part of Non-Standard Finance Plc).
Founder: Danny Malone, Mark Ridlington, Terry Williams.
Opening Hours: Monday to Friday (10am-6pm) and Saturday (10am-12pm).
Other Projects: George Banco, Loans at Home, TrustTwo.
Likely’s owner Oakbrook Finance Ltd has been in business since 2011. Their introduction to subprime lending began with GuarantorUs back in 2013. Here they delivered a low rate guarantor loan that was notable for its price, but this brand never received early traction. This resulted in the following year with a rebrand of Likely Loans. This lender has come along way since, now serving more than 100,000 customers. This time around, investment in TV advertising and web promotion through Facebook has helped this company to challenge for market share. A 2nd project (Appro) would follow in 2016. This works more like a gateway to the main site, but a cheaper rate is packaged at 19.9%.
Brand: Likely Loans (aka: LikelyLoans).
Company: Oakbrook Finance Ltd.
Founder: Charles Mindenhall, Manoj Badale.
Launched: 2014 (2013 as GuarantorUs).
Opening Hours: Monday to Friday (8am-8pm).
Other Projects: Appro Loans.