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Logbook loans sprang to life in the late 90s with the first active lender (Mobile Money) arriving in 1998. The controversial Logbook Loans brand was formed shortly after in 1999. They would go on to become the dominant sector force for many years. This business that was controlled by former footballer Iain Shearer would however eventually crumble. As far back as 2009 it was determined that their credit licence would be revoked. The key issue was fake threatening legal letters. That company headed for administration, but the brand/site would live on when Hermes Property Services purchased. Hermes later merged with Loans 2 Go in January 2015 that quickly created the clear market leader. L2Go has recently left this sector whilst Mobile Money is brokering only.

This subprime sector isn’t in great shape these days. There are just under a dozen competing brands and only a few of these firms achieve global Alexa rankings. Logbook lending did look to be in a good place back in 2014 when the FCA valued the industry at £76 million. In this year 52,580 Bill of Sales were recorded, but moving forward these tallies would quickly fall. Many firms also had networks of localised outlets to speed up the process, but these days they simply send reps your way. It isn’t clear why public demand has dropped off. We’d hazard a guess that expensive costs and poor media press have been major contributors.

About: Niche

This type of loan is secured against a vehicle’s logbook. This is your V5C document that was previously called V5. Agreements are placed on various vehicles such as caravans, motorbikes, vans etc, but most commonly on cars. A Bill of Sale is signed alongside a credit agreement. The V5C is handed over during the contract and if there is any repayment issues then the legal right for repossession is granted. Due to the law, in Scotland this type of contract would switch to hire purchase. Logbook loans for older cars are available, but a 10 year limit is common. You’ll need a fully insured motor free (or nearly clear) of finance that is also MOT’d and taxed.

It is important not to get mislead by the giant promoted loan sums of say £50,000. Whilst said figure would be possible, each lender is actually lending a percentage of your car’s current trade value. This percentage tends to float between 50% and 70%. The most intriguing feature of V5C lending is that very poor credit is always considered. For many years no credit checks were widely advertised. Most circumstances are considered so long as affordability can be demonstrated. Self-employed workers for instance make up a sizeable percentage of customers (as their only choice). Acceptance rates may be high, but market pricing is very high and this shouldn’t be the case for secured contracts.

Notes…

Alexa.com: Comparison listings are sorted by global traffic rankings. Those unranked are sorted alphabetically (a large portion in this sector).

Amounts: Borrowing amounts displayed are complete ranges (across every term available).

Closures: AutoPawn, Gissaloan, MotoLoan & RocketCash. More recent: AutoMoney, Cash Logbook Loans, Easy Logbook Loans, Loans 2 Go (product removal), Logbook Loans, Maxcroft (product removal), Mobile Money (brokering only) & Varooma (brokering only).

Examples: £1000 costs have been compared over both 12 and 18 months. The latter is due to select lenders starting terms from 18m.

Pricing: Costs were taken directly from lender sites as printed. Some firms appear to round off figures whilst others don’t and so exact costs may be out by a few pence here and there. Some companies also have separate prestige products. This is specific to high-end motors and so would only make up a micro area of this market. With standard products, high-end cars would likely be considered as exceptions on required vehicle age limits.

Best Prime Deal

5) Car Cash Point, Logbook Loans NI & LogbookLoans247: £960

Feefo.com

3) Car Cash Point: 90% (2750+)

Prime/Subprime: MotorKitty

MotorKitty is still a relatively new lender in this niche arriving back in 2016. The founder was Damon Hirschl after he left the successful Varooma venture that he also founded. Kitty got off to a great start on the traffic front, but this didn’t last long and as it stands their site is now unranked on Alexa.com that is a sign that they are struggling. There is no doubt that their promoted prices are impressive. They offer a variable range based on your score. This range for £1000 per year is £200 (excellent) up to £750 (very poor). Paying £200 is great value whilst £750 itself is the 2nd cheapest subprime deal. Perhaps it’s even 1st, since there is no way to apply with V5 Loans at this time and so they may well be set to close.

Last Update: April 25th, 2021