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About Likely Loans

GuarantorUs initially arrived in the summer of 2013. The rebrand to Likely Loans followed not long after in 2014. Whilst guarantor lending was the initial focus, the requirement of a backing was dropped when the change went through. The owners (Oakbrook Finance) really wanted to push this project into the limelight and they achieved this well through the aid of TV ad campaigning. Growth since has been impressive with more than 100,000 customers now using the service. This is Oakbrook’s sole lending operation, but they had also composed a site for Appro at (www.approloans.com). This itself was a mere brokerage arm, with the central company funding and servicing the product. It has since been removed.

Poor credit borrowers are the target audience. You just need some borrowing history and mustn’t have been made bankrupt in the past 12 months. Even though subprime is their focus, they still pass on excellent sector value. For £1000 per year you’d be looking at a representative cost of £278. This is only around £50 more expensive than what you’d usually pay for a guarantor loan. Borrowing levels start small at £500 and rise high to £5000. You can stretch the balance across 5 years that for £1k creates an affordable monthly repayment of just £44.13. There are no late fees charged and Likely’s reviews on Feefo are excellent with 90% rating their service 5/5.

Company Details

Address: The Poynt North, 45 Wollaton Street, Nottingham, NG1 5FW

Brand: Likely Loans (aka: LikelyLoans)

Company: Oakbrook Finance Ltd

Contact (📧): loans@likelyloans.com

Contact (☎): 0208 080 6450

FCA Licence: 707357

Launched: 2013 (was GuarantorUs)

Niche: Personal

Opening Hours: Mon/Fri (8am-8pm)

Related Brands: Non

Site Address: www.likelyloans.com

Site Rank (Alexa.com Global): #624,993

Product Specs

Amounts Available: £500 to £5000

Late Payment Fee: £0

Login Provided: Yes

Pricing: £278 /£1000 (12m) & £572.72 /£1000 (24m)

*Variable APR range of 39.9% to 99.9%. Representative 59.9%

Repayment Terms: 12 to 60 months

Review Feedback

Feefo: 89.5% (rated 5/5) (exact 17,382/19,414)

Reviews: Not listed

Trustpilot: 62% (70+ count)

Rivals & Similar Lenders Like Likely Loans

Based on current traffic performance, 118 118 Money looks to be Likely’s key competitor. An advantage on that side is that they are operating 7 days a week. On Stride Financial had been a key rival until recently, but the Enova brands ceased trading in late 2019. When you are seeking competitive value, Bamboo is a good shout charging £235.72 per £1000 over a year. This is the 2nd cheapest rate with Avant’s £205.16 being the cheapest overall subprime offer. The leading guarantor lenders will naturally be seen as competitors, with Amigo being the leader of the pack. Savvy rivals like Bamboo and George Banco offer both guarantor and non-guarantor options that may be worth considering.

Last Check @ www.likelyloans.com: February 14th, 2020