Little Loans | Reviews

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Little Loans

About Little Loans

Chester’s Digitonomy has several loan sites on their roster, but there are 2 core brands. Historically, CashFlex was their flagship operation, but based on traffic stats of the past year this label has passed on to Little Loans. Little’s Alexa rank has tended to float just over 20k that is quite a difference to CashFlex’s rank of around 85k. This project was launched in 2013 soon after Digitonomy’s arrival on the scene. On the homepage of there is a stat provided that “2451 people find a loan with us every day”. This is based on data taken between Sep-Nov 2017. It is further noted that they help “55,846” people on average monthly.

There are big online ad spends here, but they have interestingly recently invested in TV ads following in the footsteps of CashLady and KwikCash. Unless they are buying likes, spending must be big on Facebook as well as their page has 28,000+ fans. As the case with Flex you will see the same matched specs of £100 to £5000 on terms of 3 to 36 months with a sample rate of 49.9%. There are no hidden costs or fees and you’ll receive an instant quote from any of 40+ lenders that are fetched on quotes. Feedback is supportive on Feefo where they rate at 96%. There have been just over 300 reviews over a year (400+ since joining).

Company Details

Address: The Steam Mill Business Centre, Steam Mill Street, Chester, CH3 5AN

Brand: Little Loans (aka: LittleLoans)

Company: Digitonomy Ltd

Contact (📧): No email (form only)

Contact (☎): No phone number

FCA Licence: 690249

Launched: 2013

Niche: Loan broker for instalment, personal

Opening Hours: Mon/Fri (7.30am-5.30pm)

Related Brands: CashFlex, Clever Loans, Loans-Hub, Thimbl

Site Address:

Site Rank (Alexa UK): #26,051

Product Specs

Amounts Available: £100 to £5000

Late Payment Fee: Set by lender

Login Provided: No

Pricing: Set by lender. Variable. Representative 49.9% APR

Repayment Terms: 3 to 36 months

Review Feedback

Feefo: 96% (310+ count in 12m)

Reviews: Not listed

Trustpilot: Not listed

Rivals & Similar Brokers Like Little Loans

Little’s popularity is higher than CashFlex’s, but you are receiving the exact same product and will be handed access to the same panel at either destination. When it comes to competitors, the only known broker ranking higher at this time is Ocean Finance. There is certainly lots of competition below them noting the likes of Light Finance, New Horizons, Swift Money etc. It will be interesting to see how well their recent TV advert works out for them. CashLady benefited greatly from the controversy of their own, but as time has passed they have seemingly lost a fair amount of ground to the new generation of subprime brokers who specialise in high volume PPC advertising.

Last Check @ July 10th, 2019

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