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Naylors Finance Loans | Reviews

Naylors Finance Loans


This Yorkshire-based doorstep lender was established in 1978. The original company was setup as J&R Naylors of Wakefield Ltd that they later changed in 2012. Over time they have spread across regions, but aren’t fully national. When we recently compared doorstep lenders it was surprising to see their site rank 2nd for traffic. On a check today they had even edged past Provident to take that #1 spot. This position is only likely to be held temporarily, but even still their rapid progression has been impressive. It isn’t clear what is behind their popularity spike. They are advertising more online, but this is also the case with Morses Club who aren’t enjoying the same traction.


Brand: Naylors Finance (aka: Naylors Loans).
Company: Naylors Finance Ltd.
Founder: Roger Tranter.
Launched: 2012 (1978 as J&R Naylors of Wakefield).
Licence: 692575.
Offers: Doorstep.
Opening Hours: Monday to Friday (8am-4.30pm).
Other Projects: Non.


Address: 97 Bridge Road, Horbury, Wakefield, WF4 5NN.
Phone: 0192 428 3939.


Alexa Rank (Local): #43,699
Facebook Page: 70+


£62 /£100 (27w).


Amounts: £100 (new applicants).
Amounts: £400 max (when reloaning).
Amount Selections: See below.
Late Payment Fee: £8 (notice sent).
Terms: 27 weeks.

*It is unclear what the potential amounts are here. They don’t specify what’s available across their site and there is no selectable figure on the application form as well. On a Lenders Compared search the range was £50 to £400. It does however now look that £100 is set for all newcomers since this is the determined sum listed in their pre-contract.

Service Pros…

This wouldn’t be the first choice that you’d look to on the product spec side, but they are experienced and are very popular in this sector at this time. Their coverage isn’t nationwide, but they do cover several regions that includes parts of East Midlands, North East, North West, West Midlands and their home region of Yorkshire and the Humber. A recent development of note has been their text service that is found in the “Balance Enquiry” section. What happens here is that when you send the text “bal” to 80800 you can view your balance, your last payment and even get details of your local agent. They don’t charge for this, but it does state that your provider may do.

Service Cons…

There is just a single fixed term available at 27 weeks (just over 6 months). As was noted, it appears that £100 is the starting sum. This creates a low weekly repayment of just £6, but many borrowers may appreciate higher sums especially over such a long period. It may take time for trust to be built enabling larger advances. The pricing over the fixed term isn’t a top 10 sector rate and it would be ideal if there was more clear information presented. All it would take is a simple FAQ informing on the ins and outs. They do at least now accept online applications. Some time back when they used you had to always call through.

Similar Lenders Like Naylors Loans…

The major sector brands (Morses and Provident) have better market coverage. Other plus points include their increased loan sums and wider range of terms. Mutual operates across some of the same target regions. If they can reach you then they are always worth applying with since their rates are the best available in this niche. When heading down the online route there are endless options to choose between. WageDayAdvance would be considered as being a key rival here since they are Yorkshire’s most successful subprime lender.

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 1 reviews
by Sue on Reviews

I have been with Naylors for a number of years now. A very professional company with excellent customer service +++++