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About Omacl Loans

London-based Ready Money Capital is a rising force in lead generation having only arriving recently in 2018. Ready’s founder (Stuart Smale) had previously worked at Hellcat Media who have operated in similar markets. RMC’s group brands are Cobra Payday Loans, Emu and Happy Penguin. It is however the Omacl loans site at www.omacl.co.uk that has taken centre stage. The traffic rank for this had floated around 60k that itself is impressive and yet on the latest check they had climbed to around 37k. This is only beaten by a small handful of rival brokers and so there is a clearly a big push on this fresh project that has only been live since early 2018.

Omacl’s product is packaged to deliver between £50 and £2500 across a wide span of terms of 3 to 18 months. The representative displayed APR is 1192% with a complete variable range of 35.9% to 1304%. On the homepage a 30 minute window is displayed as when you can expect to receive a loan if successful. The application will be fed to a panel of approx 15 lending partners. It was interesting to see that they use TM Advances who are only available through select brokers. Some recognisable partners covering instalments are Lending Stream, MyJar and Uncle Buck whilst for guarantor lending they partner with the likes of 1Plus1 Loans, Amigo and UK Credit.

Company Details

Address: 85 Great Portland Street, London, W1W 7LT

Brand: Omacl (aka: Omacl.co.uk)

Company: Ready Money Capital Ltd

Contact (📧): No email (form only)

Contact (☎): No phone number

FCA Licence: 802557

Launched: 2018

Niche: Loan broker for instalment, personal

Opening Hours: Not disclosed

Related Brands: Cobra Payday Loans, Emu, Happy Penguin, Ready Money

Site Address: www.omacl.co.uk

Site Rank (Alexa UK): #37,272

Product Specs

Amounts Available: £50 to £2500

Late Payment Fee: Set by lender

Login Provided: No

Pricing: Set by lender. Variable. Representative 1192% APR

Repayment Terms: 3 to 18 months

Review Feedback

Feefo: Not listed

Reviews: 89% (10+ count)

Trustpilot: Not listed

Rivals & Similar Brokers Like Omacl

There are key differences across the varied sites operated by Ready Money Capital. This is seen for instance in the amounts pitched, noting Emu (£50 to £1500), Cobra Payday Loans & Ready Money (£100 to £2000) and Happy Penguin (£50 to £5000). Omacl’s amounts also differ as £50 to £2500 and so this just shows that a level of planning has gone into these projects. In contrast, most rival brokers lazily spec match multiple sites in every department. With competitors, this firm has been mixing it with leading brokers in 2019. New Horizons is currently most closely matched. The top performers ranking above are Little Loans and Ocean Finance whilst Light Finance and Swift Money have ranked just below.

Last Check @ www.omacl.co.uk: July 13th, 2019