April 2019 Update
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Swift Sterling Loans | www.swiftsterling.co.uk Reviews
Swift Sterling was acquired by MMP Financial Ltd in November 2015, with trading following in December. The company was originally brought to market in 2010 by the controversial Malta-based Northway Financial Ltd. It isn’t quite clear why the sale went ahead, but we believe that Northway wasn’t granted with permission to attain a new licence with the FCA. Another company called Pounds Till Payday was included in the deal. This was Northway’s original local project composed in 2006. It come to our attention recently that Pounds Till Payday has changed to brokering (via RU Media UK Ltd). On further inspection, this is actually a front for MMP who chose to withdraw this historic yet underperforming asset from lending.
Brand: Swift Sterling (aka: SwiftSterling).
Company: MMP Financial Ltd.
Offers: Instalment, payday.
Opening Hours: Monday to Saturday (7.30am-11.30pm), Sunday (2pm-10.30pm).
Other Projects: Non.
Address: Beechwood House, 2-10 Windsor Road, Slough, SL1 2EJ.
Phone: 0800 652 0097.
Alexa Rank (Local): #102,793.
Facebook Page: 11,800+.
£24 /£100 (30d).
£155 /£300 (3m).
Amounts: £200 to £1000 (new applicants).
Amounts: £1500 max (when reloaning).
Amount Selections: £25.
Late Payment Fee: £15.
Terms: 1 to 5 months.
*Homepage calculator amounts rise in £50s, but on the main application page this changes to £25s.
As a result of industry capping their simple payday loan would be upgraded to deliver a wider repayment spread of 1 to 5 months. This was a welcome change since many rivals that also revamped tended to wipe the option to borrow over the single month. Perhaps the biggest feature at hand here is the extended hours of operation. They close very late on at 11.30pm (Mon-Sat) and then 10.30pm (Sun). This is handy to know when applying late on should there be a flag on the application. In contrast, many rival firms will have already closed up for the day! Controlling an experienced and trusted brand is always beneficial. You just hope that the new owners are ambitious about taking this project to the next level.
The minimum borrowing sum was recently increased from £100 to £200 that makes this a less attractive short term borrowing solution. When comparing their pricing across all terms, there are clearly improved deals elsewhere. We have also seen many new lenders launching with super low rates and so this will only bury firms like this further. Some simple product changes such as lower pricing or perhaps increased terms could help to nudge the Swift Sterling loans back to their heyday enjoyed between 2012 and 2013. It will of course be important for them to step up the level of investment poured into promotional channels that since the change in ownership has been pretty low key.
Similar Lenders Like Swift Sterling…
One of Swift’s key features is their extended 7/7 operations. There are various instalment firms that are available 7/7 such as Lending Stream, Mr Lender, MyJar, Pounds to Pocket, QuickQuid, Sunny, WageDayAdvance, Wonga etc. Of these, Lending Stream’s hours run late at (8am-8pm daily). Drafty’s are (7am-10pm) if your credit score is improved. On topic, both Drafty and SafetyNet are great picks for 24/7 funding once you have been approved for an initial loan. For pricing, many of those noted companies charge premium rates. Fernovo is an interesting alternative solution. They deliver a lower charge of £92.85 per £300 over 3 months. Track Loans charges just £59.46.
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