April 2019 Update

We are currently in the process of updating our main comparison pages & the supporting company profiles. Thanks for your patience during this time.

WageDayAdvance Loans | www.wagedayadvance.co.uk Reviews

WageDayAdvance Loans


WageDayAdvance is one of the UK’s longest running online lenders active since 2004. The business was formed by former pawnbroker Dale Chapman who successfully ran the company over the course of a decade. WDA helped to put Skipton on the map, but they have now passed on to American hands with Curo Financial Technologies taking control in early 2013. They had previously operated as Speedy Group Holdings Corp who most people will be familiar with through their Speedy Cash outlets that existed for a few years on the high street before being pulled. They now have around 300 locations across Canada and United States. Locally, Juo Loans was recently launched as a supporting brand (guarantor/personal).


Brand: WageDayAdvance (aka: Wage Day Advance, WDA).
Company: Curo Transatlantic Ltd (subsidiary of Curo Financial Technologies Corp).
Founder: Dale Chapman.
Launched: 2004.
Licence: 672831.
Offers: Instalment, payday.
Opening Hours: Monday to Friday (8am-8pm), Saturday (9am-5pm), Sunday (10am-4pm).
Other Projects: Juo Loans.
Web: www.wagedayadvance.co.uk.


Address: PO Box 10397, Nottingham, NG1 9JJ.
Email: info@wagedayadvance.co.uk.
Phone: 0333 006 2000.


Alexa Rank (Local): #21,416.
Facebook Page: 9400+.


£24 /£100 (30d).
£211.20 /£300 (3m).
£253.99 /£300 (6m).


Amounts: £80 to £500 (new applicants).
Amounts: £1000 max (when reloaning).
Amount Selections: £10 increments.
Late Payment Fee: £15.
Terms: 1 to 6 months.

*There are 2 highlighted products. This includes the WageDayAdvance Loan that delivers £80 to £500 (£750 return) across 1, 2 or 3 months. Then follows the Advance Plus Loan for £100 to £500 (£1000 return) over 4, 5 or 6 months. £1000 does show on their calculator for any month, but this may just be for illustration purposes.

Service Pros…

WDA is an experience loan provider operational since 2004 and across their history the business has been managed efficiently. They have always steered clear of controversy and fines alike some of their key competitors. They score very well at Feefo at 96% from just over 10,600 reviews. This is the best platform to be listed on since transactions are verified there. Whilst historically being a payday lender, you can now choose any month between 1 and 6, with flexible sums rising in £10s. Since launch they have opened 7/7 and so they are always there for their loyal customers. Short term pricing isn’t great, but the value does improve over their longest term.

Service Cons…

Shorter borrowing comes out quite expensive. Monthly is matched against the cap, whilst for 3 months for £300 you are paying more than £200. Many top rivals in contrast would generally charge between £140 and £150. It is strange to see only a small jump of £253.99 over 6 months that would be the advisable term to go with. Late fees are expensive at £15 and it would be ideal to see greater potential sums with first time borrowing stopping at £500 and then £1000 when returning. Other than what has been noted, this is one of the most reputable lenders around and Curo/Speedy have helped to keep the brand competitive since taking over.

Similar Lenders Like WageDayAdvance…

The same 1 to 6 month term range is available from Wonga who’ll be seen as their main competitor. WageDay is mixing it up with the biggest brands and based on web traffic data is a top 5 payday lender and top 10 for instalments. This is impressive for a firm that hasn’t been a big advertiser across their many active years. SafetyNet Credit is quite evenly matched on the popularity front. They’d be a good alternative choice for such perks as 24/7 payouts and overdraft protection. Then there is pricing since their 0.8% daily interest is capped at 40 days creating excellent value across longer borrowing periods. Other established rivals include Mr Lender and Peachy.

Submit your review

Create your own review

www.wagedayadvance.co.uk Reviews
Average rating:  
 0 reviews